Bigatin ang Nakasunod na Project ni Maine Mendoza

Maine Mendoza is certified the true queen of Philippine Social Media and Empress of Endorsements and Digital Influencing. A testament to this is the success of the launching of her new products from MAC. From casual customers to full fledged fans, to experts and make up gurus, everyone is raving about Maine's latest cosmetic items.

But hindi dito nagtatapos ang kanyang success dahil masusundan pa ito ng marami pang collabs with the international cosmetics company and the Phenomenal Queen.

This is because time and time again, Maine proved that she is worth every trust that the company has set on her. Hindi lang sa sales effective si Maine, but in consistency in brand marketing. Nananitiling mataas ang value ni Maine sa merkado ng pagpapaganda at ng pag eendrose.

MAC is a global cosmetics brand, a symbol of style and substance. In fact hindi malayong masundan agad ang mga next collabs ni Maine under MAC bukod na may track record na si Maine aba, open din ang company in working with digital platforms like TikTok, and if you remember Maine has also worked with TikTok. The MAC and TikTok collaboration has already happened abroad.

In an increasingly disordered market system and with an ever-changing approach to brand communication , brands increasingly feel the need to focus on awareness during large events such as NYFW.

MAC Cosmetics , part of Estée Lauder Companies , together with the influencer marketing agency Pulse Advertising , has achieved exceptional results through the activation of influencers on TikTok , which have managed to perform ultra compared to industry standards, with views that, to today, they amount to 1.5 billion.

The #YouOwnIt campaign focused on the uniqueness of people, asking content creators to show their "catwalk" beauty transformations via the TikTok app .
The brand wanted to send just this message: the catwalk can belong to anyone who wants it!

MAC Cosmetics , a brand that has always supported the inclusiveness and diversity from its very beginning in 1984, wanted to launch within this platform by making a bold statement to the public belonging to Generation Z . As many as 18 content creators formed the core of the campaign and gathered their followers by inviting them to join them. In fact, user-generated content allowed the campaign to get the most views ever achieved on a TikTok activation !

Diederik Koenders, VP Integrated Communications and Content at MAC Cosmetics : “At MAC it is essential to show creativity as the backbone of the brand, especially during crucial self-expression events such as New York Fashion Week. Working with TikTok, with Pulse and with the incredible content creators offered the opportunity to give life to art and transformation in a fun and expressive way that has achieved a lot of resonance with our consumers belonging to Gen Z and celebrated the individuality. The #YouOwnIt challenge was so authentic for MAC and for the platform itself that it was able to exceed all our expectations. Now we can't wait to find new and original ways to get in touch with our audience through these means. "

Christoph Kastenholz, founder and CEO of Pulse Advertising : “MAC Cosmetics is synonymous with diversity and empowerment and for this reason it aims at bold and avant-garde marketing. Based on this reputation, we have been able to strengthen the positioning of the brand within Generation Z, so much so as to be the first brand capable of reaching 1.5 billion views on an activation of influencers on TikTok. This is a sort of demonstration of the power that influencer activations have, the relevance of authentic messages and how much Tik Tok has the ability to appeal to users of this generation. "

PULSE ADVERTISING & MANAGEMENT
Pulse Advertising & Management, a leading agency in the influencer marketing sector, was founded in 2014 in Hamburg by Christoph Kastenholz and Lara Daniel. With the mission of specializing vertically in the development, management and implementation of influencer marketing campaigns, Pulse is divided into two sections, Pulse Advertising & Pulse Management.
Pulse Advertising deals with the creation of marketing campaigns on major social media in order to support brands in achieving the various objectives: brand awareness, brand repositioning, market entry, product launch, social strategy. Specularly, Pulse Management deals with the direct management of talents digital, taking care of their growth strategy, positioning on the market and giving them 360 ° support.


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